What is click and collect?

Click and collect is a retail service that allows customers to purchase products online and then pick them up in person at a physical store or designated collection point. This service provides customers with the convenience of online shopping combined with the immediacy of in-store pickups, allowing them to avoid shipping costs and delivery times.

Click and collect has become increasingly popular among retailers as it offers benefits such as reducing the cost of last-mile delivery, encouraging foot traffic to brick-and-mortar stores, and providing an overall better customer experience. Customers can also take advantage of click and collect services to ensure that items are in stock before heading to a store, or to expedite the shopping process by pre-ordering items for quick pickup.

Overall, click and collect is a convenient and efficient way for customers to shop, while also benefiting retailers by driving traffic to their physical locations and streamlining the fulfillment process.